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Telecoms firm TalkTalk is reacting to the ban slapped on its campaign claiming to offer the UK's safest broadband, by launching a new push with adapted wording.
A TV ad claiming that consumers could save "over £140" if they switched to TalkTalk's Essentials broadband and phone package, has been banned by the Advertising Standards Authority (ASA) after rival telecoms firm BT complained that it was misleading.
CASE STUDY - 118 24 7: Awareness of the generic 118 number was high among consumers but there was a necessity to 'punch through' with the 24 7 part.
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