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Rory Sutherland, vice-chairman, Ogilvy & Mather UK, reviews "Decoded: The Science behind Why we Buy".
Promoting the launch of Microsoft's multi-market videogame Kinect Star Wars earlier this year relied on a marketing strategy focused on creating buzz around social media, supported by media agency UM, says Paul Evans.
TUI Travel, the company behind holiday brands Thomson and First Choice, has revealed a three-year sustainability strategy to deliver 10 million "greener and fairer" holidays and to become Europe's most fuel-efficient airline operator.
Unilever's Keith Weed appeared to strike a chord this month when he peppered his keynote address at the Advertising Association's Lead 2012 summit with calls for a more responsible approach to marketing.
Telecoms firm TalkTalk is reacting to the ban slapped on its campaign claiming to offer the UK's safest broadband, by launching a new push with adapted wording.
New research from YouGov suggests product placement will not drive brand profile, while 70% of people quizzed claim their perceptions will not be changed by brands in paid-for slots.
Unilever's chief executive Paul Polman is expected to announce that the global crisis in food production is leading to dangerous rises in food prices.
Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.
Rias, the specialist over 50s insurance provider, claims to have slashed its marketing spend and boosted acquisitions by using predictive marketing software developed by IBM.
BP more than tripled its advertising budget in the three months after the Deepwater Horizon oil spill in the Gulf of Mexico, as the energy giant looked to combat negative publicity and rising public anger in the US.
