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Haymarket wins London 2012 programme brief

23 Dec 2010 | by Arif Durrani

The London Organising Committee of the Olympic Games and Paralympic Games (Locog) has awarded its official London 2012 programme business to Haymarket Media Group, ending a 15-month competitive pitch process.

Bottlegreen appoints digital agency

03 Dec 2010 | by Sarah Shearman

Bottlegreen, the soft drinks brand, is ramping up its digital activity as it looks to grow its position as an alternative to alcoholic drinks.

Npower to sponsor ITV's coverage of the Ashes

23 Nov 2010 | by John Reynolds

Npower is to be the official broadcast sponsor of ITV's coverage of the Ashes cricket series, which starts in Australia on Thursday (25 November).

Bravo Outdoor wins CIE in Ireland

12 Nov 2010 | by Maisie McCabe

CIE, the major public transport provider in the Republic of Ireland, has reappointed Bravo Outdoor to its €40m outdoor ad contract after a competitive pitch.

ZenithOptimedia retains £285m global Sanofi-Aventis account

20 Oct 2010 | by Mark Banham

French pharmaceutical company Sanofi-Aventis has retained ZenithOptimedia for its estimated £285m global media duties.

MTV appoints Ad2One Ireland

11 Oct 2010 | by Maisie McCabe

Viacom-owned MTV Networks has appointed Ad2One Ireland to look after its digital sales in Ireland, following a review of its online sales strategy.

British Gas invests in online energy management tool

07 Oct 2010 | by Sarah Shearman

British Gas has signed a commercial agreement worth £20m with online energy management company AlertMe, to deliver its products and services to its UK customers.

FedEx in three-year global tennis sponsorship

09 Sep 2010 | by John Reynolds

FedEx, the delivery company, has signed a three-year commercial deal with the Association of Tennis Professionals (ATP) to be a key sponsor of its men's world tennis tour.

DCM snares prized Vue contract from Pearl & Dean

07 Sep 2010 | by Maisie McCabe

DCM, the cinema sales house jointly owned by Cineworld and Odeon, has signed a four-year multimillion pound contract with the cinema chain Vue, currently represented by rival sales house Pearl & Dean.

LG 3D TVs boosted by Sky marketing push

03 Sep 2010 | by Daniel Farey-Jones

BSkyB is to offer its customers exclusive deals on LG's range of 3D TVs, after expanding its marketing partnership with the manufacturer.

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