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Drinks trade fights minimum pricing with 'Why should we pay more?' campaign

21 Feb 2013 | by Daniel Farey-Jones

The wine and spirits industry is mustering a two-pronged public affairs and consumer PR fight against David Cameron's attempt to introduce a minimum price for alcohol.

Danone picks MSL to lead work on yoghurt launch

04 Feb 2013 | by John Owens

Danone has appointed MSL as it launches a new yoghurt and seeks to promote it as a healthy option.

Maximuscle calls in PrettyGreen to handle 'Protein Project' campaign

04 Jan 2013 | by PRWeek reporters

Maximuscle, the sports nutrition brand, has appointed PrettyGreen to handle consumer events as part of its 2013 'Protein Project' campaign.

Starbucks drafts in RLM Finsbury for guidance on tax issues

05 Dec 2012 | by PRWeek reporters

Starbucks has brought in RLM Finsbury to guide the firm through its reputation-damaging tax avoidance issues.

Bob Marley's family calls in The Zeitgeist Agency for drinks brief

09 Aug 2012 | by John Owens

The Zeitgeist Agency has been drafted in to help promote a soft drink created in partnership with Bob Marley's family.

Kraft Foods UK names agencies on lucrative consumer PR roster

24 Feb 2012 | by Sara Luker

Kraft Foods has selected five agencies for its consumer PR roster to work across the company's UK business.

Bottlegreen appoints digital agency

03 Dec 2010 | by Sarah Shearman

Bottlegreen, the soft drinks brand, is ramping up its digital activity as it looks to grow its position as an alternative to alcoholic drinks.

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