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Holland & Barrett drops Gethin Jones in new 'happiness' focus

27 Nov 2012 | by Matthew Chapman

Holland & Barrett is planning a £9m brand-building campaign for the New Year as part of its fresh 'In pursuit of health and happiness' positioning.

Coke Zero rethinks European ad strategy

21 Aug 2012 | by Matthew Chapman

Coca-Cola is reviewing its marketing strategy for its Coke Zero low-calorie drink across its North West Europe and Nordics (NWEN) region.

Everything Everywhere readies consumer brand launch

24 Jul 2012 | by Sarah Shearman

Everything Everywhere, the parent company of Orange and T-Mobile, is preparing to launch as a consumer-facing brand, with its first ad campaign set to go live in October.

Tesco overhauls YouTube presence in social strategy rethink

19 Jun 2012 | by Alex Brownsell

Tesco is looking to introduce a 'coherent', unified social-media strategy, beginning with the launch of its first integrated YouTube channel.

SEAT looks to make 'virtue' of Spanish origins with new strategy

17 Apr 2012 | by Alex Brownsell

Spanish car-maker SEAT is revamping its marketing strategy in an effort to improve brand perception outside Spain.

Thomas Cook plots marketing overhaul with new appointment

10 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Thomas Cook is planning a fresh ad campaign, as it looks to bounce back from its recent financial crisis.

Sony Ericsson hires TMW to lead global direct push

22 Feb 2011 | by Ed Owen

Sony Ericsson is plotting a global direct marketing campaign, as part of its strategy to enhance its relationship with handset owners.

Heineken set to be official beer of London 2012

31 Jan 2011 | by John Reynolds

Heineken is due to be revealed as the official beer supplier of the London 2012 Olympics and Paralympics.

William Hill to push innovations to marketing fore

11 Jan 2011 | by Gemma Charles

William Hill is shifting away from brand-led advertising to focus on its new products.

Origin Wines hires AIS to relaunch Fairhills wine brand

01 Dec 2010 | by Alex Brownsell

South African Fairtrade wine company Origin Wines has hired agency archibald ingall stretton (AIS) to create a new brand positioning and awareness campaign for its Fairhills wine brand.

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