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Outside somewhere, in a time long ago, before even Jean-Claude Decaux had pasted his first poster, the Romans were using the walls of Pompeii to advertise tourist destinations, local shops and political campaigns to the visiting masses.
Ahead of a raft of six month data for magazines being released today, Nicholas Coleridge, president of Condé Nast International, warns "bureaucracy, pedantry and timidity" at the Audit Bureau of Circulations is standing in the way of progress.
Nielsen Holdings NV, the global measurement company, has formed a partnership with Twitter in the US to publish a new set of standardised ratings for 'second screen' conversations around what's on television in 2013.
The Audit Bureau of Circulations in the US has become the first member of IFABC to change its name in an attempt to better reflect the changes sweeping across the publishing business in the digital age, opting for the Alliance for Audited Media.
UKOM, the UK's industry-recognised online media measurement for advertisers, is ending its partnership with The Nielsen Company in favour of a new three year deal with rival comScore from 2013.
An average adult spends almost half their waking day using mobiles, going online and watching TV, with TV viewing in the evening remaining our primary form of entertainment.
