10 Dec 2012
| by Nicola Kemp
Nicola Kemp unveils the top marketing moments of the past 12 months.
TUI Travel, the company behind holiday brands Thomson and First Choice, has revealed a three-year sustainability strategy to deliver 10 million "greener and fairer" holidays and to become Europe's most fuel-efficient airline operator.
It is as much a decision for a brand not to sponsor an era-defining event such as the London 2012 Olympics as it is to do so.
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
01 May 2012
| by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
As the industry faces a period of unprecedented economic social and economic flux, Nicola Clark examines the consumer issues that will affect marketers most over the coming 12 months
01 Feb 2011
| by Staff
As the 11 February deadline for entries to The Marketing Society Awards for Excellence 2011 approaches, we look at why you should be part of the annual event, which this year promises to be better than ever