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Climate Week signs up key sponsors for event

24 Jun 2010 | by Joe Thomas

Climate Week has recruited Aviva, EDF Energy, Kellogg and RBS as sponsors.

Electric cars face marketing short circuit

23 Jun 2010 | by Alex Brownsell

The motor manufacturing industry, already devastated by the recession, has a tough challenge on its hands when it comes to marketing electric vehicles to confused consumers.

Profile: Michael Bates, marketing director, Morrisons

16 Jun 2010 | by Joe Thomas

Michael Bates, marketing director at Morrisons, sees the supermarket, the UK's fourth-biggest, as a challenger brand.

Coca-Cola links with Recyclebank for voucher scheme

24 May 2010 | by Mark Banham

LONDON - Coca-Cola UK has forged a partnership with eco company Recyclebank to offer customers incentive vouchers for recycling waste.

McDonald's to champion British farms with Olympic sponsorship

18 May 2010 | by John Reynolds and Daniel Farey-Jones

LONDON - McDonald's is to emphasise its use of British farm produce in a TV campaign later this year tied to its sponsorship of the London 2012 Olympics.

Energy goes into efficiency

18 May 2010 | by Alex Brownsell

LONDON - Energy brands are shifting away from green marketing to more credible themes.

Design Report: Planet Packaging

21 Apr 2010 | by Scott Billings

Marketers and designers face a tough challenge: to balance the need for 'green' packaging with that to be cost-efficient and visible at the point of sale.

Channel 4 renews wine brands sponsorship

31 Mar 2010 | by Sara Kimberley

LONDON - Channel 4 has secured a second year-long sponsorship deal with Constellation Europe's wine brands Hardys and Echo Falls, for its hit show 'Come Dine With Me'.

Renault 'zero emissions' ad banned by ASA

31 Mar 2010 | by Alex Brownsell

LONDON - A Renault ad boasting that its new range of electric cars produce 'zero emissions', has been banned by the Advertising Standards Authority (ASA).

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