Branding: Brand in the news - Innocent
30 Sep 2008 | by Dave Waters, Partner, Water Mill
Like the rest of us, Innocent has had a pretty crappy summer, and it's upset about it.
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Tossed, an upmarket chain of salad bars, is expanding with the opening of three additional stores by the end of the month.
Like the rest of us, Innocent has had a pretty crappy summer, and it's upset about it.
Dr Oetker Ristorante, the frozen pizza brand, has expanded its range with a smaller option, the Ristorante Piccola. The pizza is 16cm in diameter and comes in packs of two.
Turnbull & Asser, the bespoke menswear brand, has appointed start-up agency Calver Roots & Madge to reinforce its luxury positioning.
Taylors of Harrogate has overhauled its ground-coffee range with packaging designed by Pearlfisher. The packs will appear on shelves this month.
Figleaves.com, the online lingerie retailer, has updated its logo to complement its 'Everyday luxury for everybody' brand positioning. The fresh look was designed by Start Creative.
Morrissey Fox Blonde Ale will be launched by actor Neil Morrissey and chef Richard Fox. The beer's look was created by Antidote, which has designed the bottle, a pump clip and a range of point-of-sale materials.
Marston Vale, an eco-town housing project, has retained creative agency Fluid Design + Marketing to help it establish an environmentally friendly image.
Righteous Kill, a new movie starring Robert De Niro and Al Pacino, is being promoted on Lovefilm.com as part of a multi-title marketing deal with distributor Lionsgate UK.
Bernard Matthews Farms is launching a digital ad campaign this week in support of its above-the-line activity and rebranding, which broke last month.