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BP signs up advertisers for debut of in-store TV

BP is plotting the launch of a forecourt and in-store TV network for its BP Connect sites and has signed up Coca-Cola, Walkers and Cadbury to advertise on the screens.

Threat of jail removed from using 'pester power'

The prospect of marketers being sent to prison for targeting children has been averted after the government decided not to impose criminal sanctions on advertisers who use 'pester power'.

The Carbon Trust in digital roster

The Carbon Trust, which advises UK businesses on how to cut carbon emissions, has drawn up a digital agency roster following a statutory review of its arrangements.

Cornetto revamps to fend off premium rivals

Wall's Cornetto is to redesign its packaging through Vibrandt in the first quarter of next year.

C4 to support shows on networking sites

Channel 4 is kick-starting a strategy to tap into the popularity of social-network websites including MySpace, YouTube and Google Video to promote its TV shows.

Visa hires Levi's European chief

Visa Europe has appointed Mariano Dima, vice-president of marketing at Levi Strauss Europe, as executive vice-president for marketing and products.

Glenfiddich gives £2m job to Claydon Heeley

Single-malt whisky brand Glenfiddich has hired direct marketing specialist Claydon Heeley and media agency OMD to tailor its global campaigns to a UK audience.

News brief: ITV signs bmibaby

ITV has signed bmibaby to its first interactive mobile and broadband TV sponsorship. The deal extends the carrier's £3m two-year backing of ITV's regional weather reports. The arrangement includes the creation of a WAP site that will offer holiday bookings, discounts on flights and competitions.

News brief: Kinder Bueno sponsors Charlotte Church Christmas special

Kinder Bueno is sponsoring Channel 4's Charlotte Church Show Christmas special to raise women's awareness of the brand.

News brief: Stute Foods launches range of Rosemary Conley jams

Stute Foods, a UK juice and jam manufacturer, is launching a range of Rosemary Conley jams and honeys to coincide with the January diet season.

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