BP is plotting the launch of a forecourt and in-store TV network for its BP Connect sites and has signed up Coca-Cola, Walkers and Cadbury to advertise on the screens.
The prospect of marketers being sent to prison for targeting children has been averted after the government decided not to impose criminal sanctions on advertisers who use 'pester power'.
20 Dec 2006
The Carbon Trust, which advises UK businesses on how to cut carbon emissions, has drawn up a digital agency roster following a statutory review of its arrangements.
20 Dec 2006
| by Melanie Godsell
Wall's Cornetto is to redesign its packaging through Vibrandt in the first quarter of next year.
Channel 4 is kick-starting a strategy to tap into the popularity of social-network websites including MySpace, YouTube and Google Video to promote its TV shows.
20 Dec 2006
Visa Europe has appointed Mariano Dima, vice-president of marketing at Levi Strauss Europe, as executive vice-president for marketing and products.
20 Dec 2006
| by Ed Kemp
Single-malt whisky brand Glenfiddich has hired direct marketing specialist Claydon Heeley and media agency OMD to tailor its global campaigns to a UK audience.
20 Dec 2006
ITV has signed bmibaby to its first interactive mobile and broadband TV sponsorship. The deal extends the carrier's £3m two-year backing of ITV's regional weather reports. The arrangement includes the creation of a WAP site that will offer holiday bookings, discounts on flights and competitions.
20 Dec 2006
Kinder Bueno is sponsoring Channel 4's Charlotte Church Show Christmas special to raise women's awareness of the brand.
20 Dec 2006
Stute Foods, a UK juice and jam manufacturer, is launching a range of Rosemary Conley jams and honeys to coincide with the January diet season.