Click 
to remove filters
Thanks to social media, marketing mishaps can now go viral with a single touch. Some of the world's biggest brands missed the mark in 2012, writes Nicola Kemp.
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Thomas Cook chief Ian Ailles has knocked the Government's focus on promoting domestic tourism, stating that it is "fundamentally wrong" to market holidays within the UK and not to equally support outbound holidays.
Virgin Atlantic is treating its upper class travellers to Richard Branson-shaped ice cubes.
Thomson, the TUI Travel-owned tour operator, is rolling out a national marketing campaign to back the debut of its Boeing Dreamliner plane.
Ryanair chief executive Michael O'Leary has said he will not stop using images of women from the airline's infamous charity calendar in marketing activity, despite the latest ad ban by the ASA.
Travel companies including British Airways, Virgin Atlantic, TUI and Thomas Cook have kicked off their annual price promotions in a bid to bump up bookings for summer holidays.
John Lewis has won The Marketing Society's Brand of the Year for the second time running, beating competition from brands including British Airways and Foster's.
British Airways has unveiled the ad it hopes will put "a stake in the ground" for its brand, designed to play up its mission "to serve" and its aviation heritage, after a debilitating period of strikes.
EasyJet, the low-cost airline that has traditionally focused on price-led marketing, is launching a £50m pan-European brand campaign to reposition itself as a carrier that connects people.
