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My YouTube ad of the week: David Prideaux, Publicis Chemistry

David Prideaux reviews Ecotricity

Social video explodes as brands 'become friends' with consumers

Social video sharing has experienced massive growth over the past five years, as shown by the 'Viral Spiral' infographic created by social video specialist Unruly.

T-Mobile 'T-Mobile wedding' by Saatchi & Saatchi

T-Mobile has launched a spoof video of Prince William and Kate Middleton lookalikes and their wedding party dancing down the aisle, as part of its 'Life's for Sharing' brand campaign.

Giffgaff viral campaign urges mobile phone unlocking

O2 pay-as-you-go subsidiary Giffgaff has launched a series of videos on its Facebook page aimed at debunking myths about unlocking mobiles.

The global Viral Video Chart: T-Mobile's heartwarmer still warming hearts

At the top of this week's top global virals chart is T-Mobile's beatboxing flashmob, giving passengers at Heathrow something to smile about, which probably makes this ad a world-first in at least one way.

PM calls for review of copyright law to develop hi-tech London

Prime Minister David Cameron has called for reform to UK copyright law to allow "fair use" of intellectual property (IP) that will help attract hi-tech digital companies to east London's "Silicon Marshes" between Shoreditch and Stratford.

Old Spice, John Lewis and Philips among brands vying for YouTube prize

A social media-adapted version of the Old Spice 'The best your man could smell like' is vying with ads for John Lewis, Philips and others to win the first 'My YouTube Ad of the Year' award, being given in conjunction with the Campaign Media Awards.

Public to choose winner of new YouTube Ad of the Year award

The most creative and engaging ads on YouTube and on TV will be rewarded with the launch of the YouTube Ad of the Year award, in association with Campaign, with the winner chosen by consumers.

What Next in Digital?

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson

Button and Hamilton attempt to build car in new Vodafone ad

Vodafone has launched a viral campaign featuring Formula 1 drivers Jenson Button and Lewis Hamilton.


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