Adidas: nothing else but blue matters
05 Apr 2013 | by Matthew Chapman
Nine members of the Chelsea squad get immersed from head to toe in paint to prove their allegiance to the blue of their club.
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Topshop to host 'secret pop-up gigs' for Kate Bosworth collection
16 May 2013 | by Matthew Chapman
Topshop will put on "secret pop-up gigs" around the world this summer to push its music-festival inspired fashion range designed by Hollywood star Kate Bosworth.
Mothercare dials up brand focus with Mother's Day Facebook 'movie'
08 Mar 2013 | by Matthew Chapman
Mothercare will launch a user-generated Mother's Day 'movie' charting 24-hours in the life of a modern-day mother, as part of an increasing focus on brand marketing.
Topshop ties with Google for London Fashion Week content innovation
13 Feb 2013 | by Alex Brownsell
Topshop has teamed up with Google to create a series of digital innovations to engage consumers around the forthcoming London Fashion Week.
Ocado signs ad deal with Jamie Oliver's FoodTube
29 Jan 2013 | by Matthew Chapman
Former Sainsbury's brand ambassador Jamie Oliver is renewing his supermarket ties, this time through a sponsorship deal with Ocado.
Sainsbury's to put content at heart of marketing strategy
08 Jan 2013 | by Matthew Chapman
Sainsbury's is to make content a central pillar of its marketing, merging its content and digital teams to deliver the strategy.
Sainsbury's 'Christmas days' by AMV BBDO
13 Nov 2012
Sainsbury's Christmas ad campaign aims to celebrate all the moments that make up your festive season.
Nectar readies daily deals service
13 Jul 2012 | by Sarah Shearman
Nectar, the 10-year-old card loyalty scheme, is entering the increasingly crowded daily deal market with the launch of its own discount service.
Ikea releases Corgi-dog holder viral for the Jubilee
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
Ikea is getting in on Jubilee fever with a new viral that promotes the brand's hot dog holder, which has been transformed into the shape of a Corgi.
Social video explodes as brands 'become friends' with consumers
20 Dec 2011 | by Gemma Charles
Social video sharing has experienced massive growth over the past five years, as shown by the 'Viral Spiral' infographic created by social video specialist Unruly.
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