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Irn-Bru courts controversy with 'MILF' ad

Social video expert Goviral evaluates the latest viral campaign from Irn-Bru.

Evian babies street dance with adult selves

Adults share the stage with their baby selves in the follow up to Evian's viral smash hit Roller Babies.

Diet Coke revives 'hunk' for 30th anniversary celebrations

Diet Coke has unveiled a teaser ad on its Facebook page hinting at the return of the "hunk" from its classic TV ads, as part of celebrations to mark the brand's 30th anniversary.

Sainsbury's 'Christmas days' by AMV BBDO

Sainsbury's Christmas ad campaign aims to celebrate all the moments that make up your festive season.

Ardbeg 'Ardbeg Galileo' by Story UK

The single-malt whisky brand Ardbeg has released an animated short film, created by Story UK and directed by Kirk Hendry through Th1ng.

Six marketing lessons from Red Bull Stratos

The success of the Red Bull Stratos project underlines a broad cultural shift in marketing where brands are attempting to improve society, not just their bottom lines, writes Nicola Kemp

Budweiser debuts first branded YouTube channel

AB InBev is overhauling its content strategy for Budweiser, with the launch of its first branded YouTube channel to strengthen its association with football.

Guinness launches St Patrick's Day sheep dog viral

Guinness is encouraging men to "round up their mates" for St Patrick's Day with an online campaign that features friends herding together like sheep.

Lipton 'fan' by DDB Paris

Lipton has launched a campaign starring its brand ambassador, Hugh Jackman, created by DDB Paris.

Dancing celebrities promote Fairtrade Fortnight with digital campaign

The Fairtrade Foundation is shifting to a digital focus to promote this year's Fairtrade Fortnight, and is running a series of light-hearted YouTube films featuring celebrities.

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