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Think BR: The top brands using social video

26 Nov 2012 | by Mads Holmen

How can brands better utilise social video, asks Mads Holmen, planning director, goviral.

Think BR: Collaboration is key to media evolution

10 Sep 2012 | by Kate Miltner

We now live in a collaborative world where users can decide what goods they want and how they want them, writes Kate Miltner, lead planner, Jam.

Think BR: Can viral make my media plan sick?

28 Jun 2012 | by Tara Beard-Knowland

There are some strategies to employ and questions to consider if you think you've got content that can go viral, writes Tara Beard-Knowland, director, Ipsos ASI.

Think BR: Weird web culture is bigger than cheap LOLs

16 May 2012 | by Kate Miltner

There's no magic formula for going viral; you just have to know your audience and be authentic, writes Kate Miltner, lead planner, Jam.

Marketing Guru on... the desire to 'go viral'

17 Feb 2012 | by Will Harris

A marketer asked to produce a campaign guaranteed to 'go viral' is a marketer under pressure. There are options, however, says Will Harris, including a last-ditch attempt to talk your boss down from the ledge.

Think BR: It takes two to tango

25 Oct 2011 | by Guy Phillipson

The UK leads the world in online advertising but the marketplace and the technology behind it are changing fast, writes the IAB's Guy Phillipson.

Think BR: Brands, bands and fans - new & innovative partnerships

05 Oct 2011 | by Robin Lauffer

Partnerships between brands and musicians are becoming increasingly creative, writes Robin Lauffer, head of planning at The Bank.

View from the Valley: Ownership, not money, makes the Valley go round

07 Jun 2011 | by Cameron Yuill

Most people head to the Valley in search of more than just cash, writes AdGent Digital's Cameron Yuill.

Think BR: Reasons to be proud of online video

15 Apr 2011 | by Jimmy Maymann

Changes in the way users consume online video will force brands to increasingly see themselves as media companies, writes Jimmy Maymann, co-founder and chairman, Goviral.

Think BR: SXSW Interactive...It's all about the second screen

15 Mar 2011 | by Nigel Gwilliam

There's been a lot of noise emanating from the South by Southwest Music, Film and Media conference this year. Nigel Gwilliam, digital consultant at the IPA, travelled to Texas, so you didn't have to.

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