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To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age.
Providing branded output has been one of the biggest priorities in marketing in the past two years or so, but are brands overestimating how much content consumers want? David Benady unveils the biggest issues in the marketplace and outlines the most common content mistakes.
With the 2011 Rugby World Cup kicking off in New Zealand, fans are no doubt bracing themselves for a barrage of the usual good, bad and ugly ad campaigns that accompany a major sporting tournament.
When Rainey Kelly Campbell Roalfe/Y&R proclaimed "your airline has either got it or it hasn't", the agency seemed to be inferring that Virgin Atlantic had more style and elegance than other flight operators.
Regulators have finally recognised that the internet needs policing in order for consumers and brands to thrive online, writes Adam Woods
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