The Revs gear up to celebrate UK digital marcoms excellence
05 Dec 2012 | by Staff
The Rev Awards are set to launch next year, celebrating the ingenuity and imaginative use of technology in the UK's digital marketing communications industry.
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Agency executives have attributed the 12.5 per cent rise in digital advertising in 2012 to the growth of smartphone use and video platforms, but have called for brands to increase their spend on mobile further to keep up with usage.
The Rev Awards are set to launch next year, celebrating the ingenuity and imaginative use of technology in the UK's digital marketing communications industry.
Damian Blackden, Omnicom Media Group's digital leader in Europe, Middle East, and Africa (EMEA), is set to leave the agency network after four years.
As media recruitment shifts to new skill sets in media including data analytics, tech functions and increasingly entrepreneurial thinkers direct from start-ups, Mark Banham asks, is the media industry in a good position to attract this new breed of employees?
Clients are missing out on valuable business if they do not yet have a mobile-optimised website, says Stephany van Willigenburg of Google UK.
Sensible brands looking to nurture mobile relationships with potential customers need to take it steady, not come on strong on the first date, says Tim Dunn of Isobar Mobile.
Brands struggling to activate sales in-store should welcome the latest mobile innovations that will deliver more engaging customer experiences, says Gavin Crouch of JWT London.
As consumers integrate every aspect of their digital lives, it's crucial that brands do likewise, says Ilicco Elia of LBi.
If brands are to succeed with mobile marketing, they need to understand human needs and balance the convergence of creativity and technology, says James Devon of MBA.
Number 10 digital guru Nick Jones has signed up as chair of the judging panel for next year's Revolution Awards.