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IAB Engage: easyJet to introduce mobile boarding passes

25 Oct 2012 | by Daniel Farey-Jones

EasyJet is aiming to become the first low-cost airline to introduce mobile boarding passes as part of "re-engineering" its business to adapt to consumers' mobile adoption, according to marketing director Peter Duffy.

EasyJet enters mobile arena with 'Speedy Booking' app

06 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

Low-cost airline easyJet is launching its first mobile app, which enables consumers to search and book fares through their smartphone.

Multi-channel engagement; where is the money?

29 Jul 2010 | by Speakerschanneltv

This webcast features speakers from the BBC and Aprimo offering a channel-by-channel breakdown of what's working and what isn't. The webcast also features questions that were fielded live by our audience as well as the results of our interactive votes on subjects such as which social network the audience...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson

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