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Ocado enters social gifting with Wrapp to drive customer acquisition

Ocado is using social gifting for the first time through a partnership with Wrapp, as part of a customer acquisition drive that leverages Facebook.

NFC payments a decade away from mass market, claims Forrester

Mobile contactless payment will not reach the mass market for another decade in the UK despite initiatives including Google Wallet, according to a report by technology analysts Forrester.

Omnicom to lose digital leader Blackden

Damian Blackden, Omnicom Media Group's digital leader in Europe, Middle East, and Africa (EMEA), is set to leave the agency network after four years.

The Influencers: eBay's Olivier Ropars on the future of mcommerce

Mobile commerce is revolutionising consumers' shopping habits. Nicola Clark asks eBay's senior director for EU mobile what brands really need to do in order to stay ahead of the competition.

Samba ad-funded broadband service launches

An ad-funded internet service, which offers free broadband for laptops, netbooks and iPads, to customers if they watch a certain number of ads, has launched in the UK.

Trend report: Media looks to recruit future skill sets

As media recruitment shifts to new skill sets in media including data analytics, tech functions and increasingly entrepreneurial thinkers direct from start-ups, Mark Banham asks, is the media industry in a good position to attract this new breed of employees?

Facebook hands users greater control over Sponsored Stories

Facebook is making changes to its Sponsored Story ad formats to give users greater control over how their images and names are used.

Facebook ramps up mobile ad sales

Facebook is stepping up the monetisation of its mobile service by enabling advertisers to buy Sponsored Story ads specifically for mobile.

Tesco pushes virtual clothes in small London stores

Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its smaller central London stores, to push its F&F clothing range.

Mobile to be 'biggest branding product on the planet', says IAB chairman

Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a "dangerous road", warned Richard Eyre, chairman of the Internet Advertising Bureau UK.

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