Arif Durrani: Facebook's UK advisory board creates a stir
02 May 2013 | by Arif Durrani
Facebook created something of a stir last week when it unveiled its first UK advisory board, comprising senior brand and agency marketers.
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Google is in trouble with HM Revenue and Customs and it could get ugly unless the internet giant starts to change the conversation.
Facebook created something of a stir last week when it unveiled its first UK advisory board, comprising senior brand and agency marketers.
The UK's shopping habits are changing dramatically and brands need to adjust their offerings in order to reflect this, writes Chris Minas, founder, Nimbletank.
Consumer take-up of Near Field Communication (NFC) has been slow so far but brands should not underestimate its potential, writes Christopher Smith, managing director, Isobar Mobile.
If you're launching an app you should be prepared for possible IP infringement, write Arty Rajendra, partner, and Rosie Burbidge, associate at Rouse Legal.
Modern retailers need to get to grips with data to respond to the current and future needs of their customers, write Tim Watson, strategy director at Ogilvy Action, and Richard Matthews, head of customer insight at Logica.
The UK leads the world in online advertising but the marketplace and the technology behind it are changing fast, writes the IAB's Guy Phillipson.
While Groupon's new location-based offering could push daily deals to the forefront of clients' minds, it is not quite the perfect package, writes Shaun Gregory, managing director, O2 Media.
Businesses have to start thinking mobile if they want to keep up with consumers, writes Ian Carrington, mobile advertising sales director at Google.
Most people head to the Valley in search of more than just cash, writes AdGent Digital's Cameron Yuill.