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AOL acquires ad technology platform Pictela

17 Dec 2010 | by Sarah Shearman

AOL has acquired rich media ad technology platform Pictela, as it looks to boost its suite of premium advertising tools.

MySpace sales chief rules out real-time ad trading

26 Nov 2010 | by Daniel Farey-Jones

MySpace UK vice-president of sales Simon Daglish has pledged his properties will not trade inventory on real-time bidding ad exchanges.

Mirror Football ramps up ecommerce offer

02 Nov 2010 | by Sarah Shearman

Trinity Mirror has partnered with Leiki UK to use its recommendation software to offer products via a Mirror Football online shop widget placed next to relevant editorial.

Twitter tests Promoted Tweets ad platform

02 Nov 2010 | by Sarah Shearman

Twitter has begun rolling out its Promoted Tweets ad platform, making paid-for tweets appear in users' timelines.

Murdoch backs Rubicon as ad-tech company buys FAN

01 Nov 2010 | by Sarah Shearman

Ad technology company Rubicon Project has acquired News Corp-owned ad platform Fox Audience Network (FAN) and raised a further $18m funding from investors including Murdoch's News Corp.

American Express signs deals with Guardian, LoveFilm and Spotify

25 Oct 2010 | by Ben Bold

American Express has teamed up with Spotify, The Guardian and LoveFilm as content partners for an interactive digital advertising project aimed at boosting awareness of its involvement in film, music and food.

How long can the UK dominate the European digital landscape?

11 Oct 2010 | by Catherine Borrel

IAB Europe research shows the UK and Germany standing out as the market leaders across the continent, but is it possible for the other nations to narrow the gap?

Think BR: In the digital world, 'test and learn' strategies are crucial

11 Oct 2010 | by Christian Schmalzl

The media landscape is changing faster than ever, and brands need to have strategies in place to assess new options. Christian Schmalzl, global investment director at MediaCom, shows how to survey new digital territory.

Search begins for online video ad model

07 Oct 2010 | by Maisie McCabe

Channel 4 and YouTube have joined forces with Publicis' VivaKi to find the best online video ad model for UK advertisers and publishers.

Think BR: Hard work and education pays in online adspend figures

05 Oct 2010 | by Guy Phillipson

The latest IAB adspend report points to a potential £4bn year for online and there remains plenty of room for growth, writes Guy Phillipson, chief executive of the IAB.

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