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American Express to serve geo-targeted ads in London cabs

28 Mar 2013 | by Matthew Chapman

American Express is launching a geo-targeted taxi ad campaign that will show passengers ads relevant to the vehicle's location in London.

Loyalty schemes to push mobile payments

26 Jan 2011 | by Ed Owen

Loyalty schemes based on all transactions will drive the use of contactless mobile payments, allowing customers to "double-dip" their loyalty transactions, according to experts.

American Express signs deals with Guardian, LoveFilm and Spotify

25 Oct 2010 | by Ben Bold

American Express has teamed up with Spotify, The Guardian and LoveFilm as content partners for an interactive digital advertising project aimed at boosting awareness of its involvement in film, music and food.

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson

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