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Facebook's entry into the real-time bidding revolution helps buyers realise the full potential of programmatic buying across the media landscape, writes Erich Wasserman, co-founder, GM EMEA & APAC, MediaMath.
We have to make real-time bidding a valuable proposition for any marketer, regardless of technical ability, writes Pierre Naggar, EU managing director, Turn.
Consumers are becoming increasingly intolerant of ads that lack direct and immediate relevancy to them as individuals, writes Sam Barnett, chief executive officer, Struq.
Agencies, advertisers, media owners and investors will all benefit from consolidation in the ad technology industry, writes Ryan Jamboretz, international managing director and chief development officer, Videology Group.
Artificial intelligence and computer modelling techniques will help advertisers define their own audiences and find new users, writes Tony Evans, corporate development director, Crimtan.
Use technology to properly value ads and sell them at the speed media is moving, writes writes Kirk McDonald, president, PubMatic.
Can you build a brand without TV? Yes, according to our cover feature; but it depends on the brand.
In the increasingly complex advertising technology sector, do clients really understand the value of their audience behaviour data and how it is being used, asks Carl White, chief executive officer, ValueClick Europe.
The UK leads the world in online advertising but the marketplace and the technology behind it are changing fast, writes the IAB's Guy Phillipson.
Businesses should think about adapting their advertising and operations as a result of the newly introduced ePrivacy Directive, writes Stuart Colman, European MD of AudienceScience.
