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Facebook is testing a tool that it claims will help marketers track the return on investment from advertising campaigns on the social networking platform.
Microsoft is looking to "reinvent the next wave of digital advertising", with its new ad formats for its Windows 8 platform, according to one of its senior product marketing executives.
VIDEO: Twitter's early attempts to lure advertisers with interest-based targeting capabilities is proving to be "very, very compelling", according to chief executive Dick Costolo, and the service is set to expand "significantly" over the coming year.
Dave Katz, UK managing director at Ybrant digital, warns marketers not to become complacent about digital media in all forms, as the sector still has plenty of curve balls to come.
Twitter is introducing a new feature, called Twitter Survey, aimed at helping brands measure the effectiveness of their ad campaigns on the platform.
Facebook has kicked off a trial to serve ads on third-party mobile apps, creating in effect a mobile ad network and putting it in direct competition with Apple and Google.
Google has agreed to pay a record $22.5m (£14.5m) fine from the Federal Trade Commission (FTC) to settle charges that it misled consumers about leaving tracking cookies in the Safari browser.
CBS Outdoor UK has launched its first digital roadside site in the form of Site 76, a new digital billboard situated on the M4.
Ocean Outdoor has created four large-format digital and banner sites in Manchester city centre as part of its top-10 UK cities growth plan.
Video ad exchange Adap.tv is launching a hub allowing buyers and sellers to manage third-party video ad technologies through its own Adap.tv console.
