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Hibu targets retail giants Amazon and Tesco

Hibu, the rebranded owner of Yellow Pages, has launched a product that it hopes will steal customers from retail giants Amazon and Tesco.

Asda launches weather-dependent campaign for summer clothing push

Asda is running a digital campaign for its George clothing range that will "respond immediately" to changes in the British summer's unpredictable weather.

The future of display advertising is native

A wise person recently told me that, statistically, a person is more likely to die in an aeroplane crash than click on a banner ad. As I'm writing this month's column on a long-haul flight to San Francisco, this is something I'm hoping not to be true.

Tesco aims to create London-based 'digital campus'

Tesco hopes to create a "digital campus" with the opening of a number of offices in North London, as it seeks to benefit from the growing number of tech start-ups in the capital.

American Express to serve geo-targeted ads in London cabs

American Express is launching a geo-targeted taxi ad campaign that will show passengers ads relevant to the vehicle's location in London.

Microsoft calls for industry movement to cure online ad 'illness'

Microsoft is seeking an industry-wide push to stamp out the "illness" in the online advertising sector, caused by advertisers and publishers "slapping ads everywhere".

Brands on alert: six things you need to know about draconian new EU data rules

Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.

The Revs gear up to celebrate UK digital marcoms excellence

The Rev Awards are set to launch next year, celebrating the ingenuity and imaginative use of technology in the UK's digital marketing communications industry.

EU data proposals should 'go back to the drawing board' say MPs

A group of MPs is urging the EU to go "back to the drawing board" over its proposed reform of data protection laws.

Adobe marketer explains 'provocative' campaign

"Marketing is not BS" and it is "time to dispel this myth", according to Emma Chalwin, director for brand marketing at Adobe EMEA.

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