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Oakley launches Change Perspective campaign

05 Apr 2013 | by Chloe Smith

Eyewear brand Oakley launches a European-wide campaign today featuring motor sport icons Fernando Alonso, Valentino Rossi and Sebastian Loeb.

American Express to serve geo-targeted ads in London cabs

28 Mar 2013 | by Matthew Chapman

American Express is launching a geo-targeted taxi ad campaign that will show passengers ads relevant to the vehicle's location in London.

Twitter confident interest-led targeting has benefits over Facebook friends

31 Oct 2012 | by Arif Durrani

VIDEO: Twitter's early attempts to lure advertisers with interest-based targeting capabilities is proving to be "very, very compelling", according to chief executive Dick Costolo, and the service is set to expand "significantly" over the coming year.

Telegraph wins IAB's first Future Format award

01 Mar 2012 | by Sarah Shearman

Telegraph Media Group, working with Google's DoubleClick, has beaten AOL and Microsoft to win the Internet Advertising Bureau's inaugural Future Format award, for a new display ad product.

Media Agenda: Be Viacom's Dave Sibley discusses building brands

29 Feb 2012 | by Mark Banham

Dave Sibley, Be Viacom's executive vice-president and managing director, talks about finding solutions for brands, the international media market and building a second screen environment.

Tesco to free up shelf space with augmented reality trial

17 Nov 2011 | by Matthew Chapman

Tesco is trialling augmented reality technology in its stores and online offering as it looks to sell more bulky products, including consumer electronics, without sacrificing shelf space and to reduce returns.

Appointment to view: Volkswagen adopts AR for Beetle billboard stunt

26 Oct 2011 | by Sarah Johnson

Volkswagen Canada has used augmented reality (AR) to bring its outdoor advertising to life, showing its 2012 Beetle model doing stunts when viewed through a mobile device. Here's how the technology works.

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