21 May 2013
| by Priyanka Mehra Dayal
Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting programming aired on Discovery Network UK's Home and Health channel for 10 months from Thursday.
21 May 2013
Moonpig.com has released a TV campaign to promote its Father s Day range of products. The ads paint dads as movie action heroes striding through an aircraft hanger when a suspended crate crashes open to reveal Moonpig products. The ad was created by Angy Williams and directed by Mark Wordley through...
The7Stars has been appointed to revive HMV's fortunes and refocus the retailer's marketing on music and film, after it was rescued from administration in April.
20 May 2013
| by Priyanka Mehra Dayal
Heinz is to bring back the invisible bottle of tomato ketchup in a new ad campaign using the catch phrase 'It has to be Heinz," following the brand being featured in 'Mad Men' on Sky Atlantic.
17 May 2013
| by Priyanka Mehra Dayal
B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.
17 May 2013
4Creative, Channel 4 s in-house agency, has launched a TV spot to promote a series of documentaries and dramas for the broadcaster s "mating season", which begins in June. It stars an old Gal pagos tortoise called Arthur whose wife has just died. The spot follows Arthur as he re-enters the confusing...
17 May 2013
Campaign's selection of media news and views of note.
16 May 2013
The online gaming company Jackpotjoy is releasing two interactive TV spots. The ads, created by Isobel, were shot in front of a live audience and take the form of a game show, hosted by former EastEnders acress Barbara Windsor. The ads depict tongue-in-cheek challenges such as "Which wheelie bin...
10 May 2013
HSBC has released a TV ad to highlight its sponsorship of the British Irish Lions, as the rugby team prepares to embark on a tour of Australia.
JWT London created the spot, which features several rugby legends. The 60-second ad commemorates the Lions first tour of Australia 125 years ago by depicting...
JWT London is launching a campaign to support HSBC's sponsorship of the British & Irish Lions, featuring Lions Legends embarking on an epic voyage to Australia.