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Halfords is looking to capitalise on the post-Olympics craze for cycling with its latest TV spot. It shows various tribes of cyclists that can be found on British roads middle-aged men in spandex, commuters, hipsters and children competing in a race. The professional-looking cyclists are on course...
Evans Cycles has released a TV spot to promote its new range of bikes, which were designed by the Olympic gold-medallist Sir Chris Hoy. The spot is a narrative of his childhood relationship with bikes, with the voiceover provided by his father, David. Antidote created the campaign, which was written...
Sudocrem is aiming to reposition itself as a brand rather than just a nappy-rash cream with a new TV spot targeting mums. The ad, created by The Minimart, spoofs a famous scene in Jaws, with two eight-year-old boys sitting around a kitchen table comparing scars and competing to tell the best story about...
The white-goods retailer Appliances Online has released its first-ever ad campaign. The TV spots, by Beattie McGuinness Bungay, are being rolled out on a regional basis before appearing on national channels. One ad introduces the protagonist Barry, who is obsessed with white goods. It ends with him...
A 1960s classic ad starring Tony Hancock for eggs, Carling's humorous take on male bonding and a recent ad for Thinkbox itself are 3 great TV ads that Elizabeth Fagan, executive marketing director for Boots, admires but had nothing to do with. Her choices are the latest in our series in association...
Canon has launched a TV ad running across the EMEA region until August, created by Mcgarrybowen London. The ad, directed by Thomas Hilland and appearing in 30- and 60-second versions, shows Canon users challenging themselves with image capture and production, including shooting using zoom while canoeing...
Goodstuff Communications has picked up the UK media planning and buying business for Diesel TimeFrames, a joint venture between Fossil Watches and Diesel, after a pitch against incumbent Mindshare.
Beats By Dr Dre has released a TV campaign featuring the pop star Nicki Minaj to advertise its miniature speakers. The 30-second ad, by R/GA London, has already aired in the US and a UK broadcast date is under consideration. The spot features Minaj with a suitor, who falls foul of Minaj s The Pink...
Go Outdoors is rolling out its new TV commercial to mark the bank holiday weekend, encouraging consumers to make use of its special offer on camping equipment.
Sainsbury s has released a TV spot to promote its Little Ones nappy range. Abbott Mead Vickers BBDO created the 30-second ad, which shows first-time parents struggling under a weight of baby products before cutting to a second-time mother confidently bathing her child. The campaign was designed to show...
