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Clydesdale Bank and Yorkshire Bank attempt to underline their commitment to the communities and customers they serve in two cinema-style TV ads by Karmarama. The spots show everyday heroes such as surgeons, firefighters and trawlermen at work while a voiceover describes the banks role in supporting...
First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank", reinforcing its credentials as a challenger brand against traditional high street banks.
NatWest has released a TV spot to promote its Pay Your Contacts function. The ad, which was created by M C Saatchi, shows a father making last-minute purchases for his daughter s wedding. He does this using the Pay Your Contacts app, which allows people to make and receive payments on their phone. The...
HSBC has released a TV ad to highlight its sponsorship of the British Irish Lions, as the rugby team prepares to embark on a tour of Australia. JWT London created the spot, which features several rugby legends. The 60-second ad commemorates the Lions first tour of Australia 125 years ago by depicting...
JWT London is launching a campaign to support HSBC's sponsorship of the British & Irish Lions, featuring Lions Legends embarking on an epic voyage to Australia.
Hampson Hughes Solicitors has released its first-ever TV spot. The 30-second ad, by Media Agency Group, shows two characters walking along a street when one falls into a drain, accompanied by an adapted version of the 1965 Herman s Hermits song I m Into Something Good . It was written by Global...
Comparethemarket.com has released a TV spot bringing together characters from the website and Comparethemeerkat.com. The ad, by VCCP, shows the assistant to Comparethemarket.com s fictional owner, Maurice Wigglethorpe-Throom, throwing a rock through the window of the meerkat mansion, with a note demanding...
Gocompare.com has launched its latest ad featuring the brand mascot Gio Compario. Dare created the ad as part of the company s "saving the nation" campaign. The spot shows the opera singer Compario pitching an advertising idea to colleagues to save customers from getting a "rough deal". It was created...
More Th>n is dropping its Morgan Freeman-impersonating brand character, More Th>n Freeman, in favour of a marketing strategy centred on rewarding its customers.
NatWest has become the latest bank to feature a father-daughter relationship in its advertising, following Barclays' recent mortgage ad depicting a demanding child.
