GoCompare.com was the most complained-about advertiser of the past year with a total of nearly 2,000 complaints, according to the Advertising Standards Authority.
30 Apr 2013
| by Ben Hall
With a total of nearly 2,000 complaints, campaigns by GoCompare.com were the most complained-about ads of the past year, according to the Advertising Standards Authority.
30 Apr 2013
Vodafone Ireland has launched a TV campaign to promote its improved network offering. The spot, by Grey London, shows a group of girls sitting in a cafe, one of whom is waiting for a call from a boy. It then cuts to a shot of the boy finding the girl's phone number in his pocket and throwing it in a...
The world's first TV ad enabled with Blippar, for 'Star Trek Into Darkness', will air on Channel 5 tonight.
Manning Gottlieb OMD has retained the media planning contract for the Department of Work and Pensions (DWP) automatic enrolment campaign, after a three-way pitch.
29 Apr 2013
Nivea has launched a global campaign to promote its Active Age range of men s facial products. The activity, which was created by DraftFCB, is being rolled out across multiple channels including TV, digital and point-of-sale. The TV ad opens with a man staring at his reflection in a mirror before revealing...
29 Apr 2013
Marketing selected ten of the most creatively interesting ads to find out which the public liked most, including ads by Galaxy, Walkers and Bisto.
29 Apr 2013
| by Tracey Follows, Chief strategy officer and executive partner,
JWT London
JWT London chief strategy officer and executive partner Tracey Follows examines Morrisons latest ad featuring TV presenters Ant and Dec, which was the seventh most-recalled ad of the month.
26 Apr 2013
Johnson Johnson is launching a campaign by TBWA\Chiat\Day. The TV spot, which first airs in the US on 6 May, shows families caring for each other while a voiceover talks about love. It was written by Michael Yagi and Gage Clegg, and art directed by Carolina Labi. Jeffery Plansker directed the spot...
25 Apr 2013
The bicycle retailer Evans Cycles is using the Olympic gold medallist Sir Chris Hoy for the social media aspect of a campaign by Antidote. The cyclist will hide three gold bikes in three UK cities and give clues to their locations on Twitter. Those who find one can then trade it in for a bike worth...