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Things we like

17 May 2013

Campaign's selection of media news and views of note in the week before 17 May 2013.

Lucozade offers glucose-powered lyrical journey

22 Apr 2013

Lucozade takes its "Yes" campaign global with a glucose-powered lyrical journey from the ordinary to the extraordinary.

Currys/PC World: This ad is clearly a typical product and price promotion ad

28 Nov 2012 | by Richard Warren, joint chief executive, DLKW Lowe

What's worth discussing, though, is the 'look and feel', and the end line 'We can help', particularly, in the context of the recent turnaround in DSG's UK performance; the successful repelling of Best Buy; and the demise of Comet.

IKEA: A family meal through a child's eyes becomes a bright, bold, joyous gathering of giant toys

20 Nov 2012 | by Andy Nairn, chief strategic officer, Dare

It would be hard to exaggerate just how much I love Ikea's new commercial.

Cow & Gate: Come on Eileen- soundtracked ad is lovely and amusing, but leaves the viewer unchanged

13 Nov 2012 | by Andre ‘Dede’ Laurentino, executive creative director, TBWA\London

I love it when a brand decides to stand for something bigger, that people care about. I love ambition. The flip side to this is that the brand will then have to deliver.

Costa Coffee: seemingly disembodied heads in a sea of coffee beans sing Kiss in this memorable ad.

06 Nov 2012 | by Craig Mawdsley, chief strategy officer, AMV BBDO

The only time anyone has spoken to me on the Tube (without begging, encouraging me to repent, or ordering me to 'move down') involved coffee.

Red Cross: 'Crisis' ad is a compelling and potentially effective way of repositioning the charity

30 Oct 2012 | by Craig Mawdsley, chief strategy officer, AMV BBDO

It's well accepted now that marketing in Britain's big charities is world-leading and every bit as prestigious as marketing in a huge retailer or FMCG company.

Plusnet: What's not to like here? The ad presents a simple message executed with charm

23 Oct 2012 | by Sarah Stratford, managing partner - strategy, ais London

There are too many character ads these days, but here is one that manages to entertain without detracting from its message.

Wickes: DIY chain's campaign helps make it the choice of men wishing to feign competence.

16 Oct 2012 | by Charles Vallance, chairman, VCCP

Before I start, I have to declare an interest. I'm a huge fan of this campaign, so I'm utterly biased.

Homebase: once the earplugs are in, the DIY retailer's ad inspires the creative home-maker in us all

09 Oct 2012 | by Gary Robinson, executive creative director, Inferno

I used to love the Peter Bjorn and John song Young Folks - so much so that it made it onto the agency's hotly contested Christmas CD in 2007, but when I hear the song being used on the Homebase ads it just grates.

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