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Bepanthen to sponsor baby and parenting shows on Discovery

21 May 2013 | by Priyanka Mehra Dayal

Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting programming aired on Discovery Network UK's Home and Health channel for 10 months from Thursday.

Nokia and McDonald's among the takers for C4's ad offer

17 May 2013 | by Priyanka Mehra Dayal

B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.

First 'Blippable' TV ad to air tonight on Channel5

29 Apr 2013 | by Louise Ridley

The world's first TV ad enabled with Blippar, for 'Star Trek Into Darkness', will air on Channel 5 tonight.

Rennie to sponsor Christmas on Channel 4 and UKTV

16 Nov 2012 | by Maisie McCabe

Rennie, the indigestion remedy brand, is to target people overindulging in the Christmas period by sponsoring seasonal programming across Channel 4, Film4 and the UKTV network.

Royal Air Force signs first broadcast sponsorship

09 Nov 2012 | by Maisie McCabe

The Royal Air Force has signed its first broadcast sponsorship, a six-month deal covering adventure and outdoors programming on Channel 5.

Napolina to kick off month-long Food Network sponsorship

31 Oct 2012 | by Maisie McCabe

Napolina, the Italian food-ingredients brand, has signed a month-long sponsorship deal with the Scripps Networks-owned Food Network UK as part of a £1m brand campaign.

IAB Engage: Rimmel first to use new dual-screen ITV ad format

25 Oct 2012 | by Maisie McCabe

Rimmel London, the cosmetics brand, will be the first advertiser to use ITV's new synchronised ad format this weekend, when one of its digital ads appears on 'The X Factor' app at the same time as an ad is shown on ITV1.

Pringles to sponsor peak-time films on Channel 5

01 Oct 2012 | by Maisie McCabe

Pringles, the Kellogg's-owned crisp brand, has signed a significant six-figure deal to sponsor peak-time films on Channel 5's network of TV channels from this evening (1 October).

Eden and Phones4U secure C4 film deal

02 Jul 2012 | by Nick Batten

Eden, the joint venture from The7stars and Adam and Eve, has brokered a seven-figure sponsorship deal for independent mobile phone retailer, Phones4U.

Ellie Henman wins Bauer's TV competition The Exclusives

02 Jul 2012 | by Nick Batten

ITV2's reality TV series 'The Exclusives' has been won by BA broadcast journalism graduate Ellie Henman after five weeks, and who now begins a 12 month contract with the magazine publisher.

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