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First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank", reinforcing its credentials as a challenger brand against traditional high street banks.
The campaign plays on Sheffield's past and present, including the respective red-and-white and blue-and-white colours of local football teams Sheffield United and Sheffield Wednesday.
Forbes has released a series of print ads to promote its Rich List. The ads show how even stars such as the singer Madonna and the footballer Cristiano Ronaldo earn a pittance compared with the world s richest people. For example, one ad shows Ronaldo as a robot, and tells us that he would have to play...
Campaign's selection of media news and views of note in the week before 17 May 2013.
The Wrigley-owned 5 Gum has relaunched in the UK with an integrated campaign. The work, which was created by Billington Cartmell, spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. The campaign invites people to try 5 Gum s core flavours watermelon and spearmint...
The7stars has been appointed to work on ads that will be sent to MPs and appear in national press to support a lobbying campaign against biomass subsidies.
PZ Cussons has relaunched its fake tan brand St Tropez with a 2 million global campaign, created in-house. Print work, which features the supermodel Kate Moss wearing "the ultimate tan", is supported by online and in-store activity. In addition, there is a social media drive, by Karmarama, to encourage...
A father has made a press ad to raise awareness for his son s rare degenerative disease. Alex Smith s son, Harrison, has Duchenne muscular dystrophy, a condition that will most likely kill him before he reaches 20. In the execution, by Archibald Ingall Stretton London, Alex declares that he wishes...
McDonald s has launched a campaign, by Leo Burnett, to promote its American-themed range of burgers. The promotion began on 1 May and will last five weeks. Each week, a TV spot will advertise a different burger that represents a specific US location. The TV activity be supported by national press executions....
Microsoft has launched a TV and print campaign, created by Wunderman, promoting the privacy features of Internet Explorer. The TV spot gives examples of situations where people would want to share information, but shows extraneous information they may want to keep private such as a parent wanting...
