KFC gets serious about coffee with full UK rollout
15 Apr 2013 | by John Reynolds
KFC has rolled out an advertising campaign to mark the nationwide launch of its Lavazza coffee offering, as it seeks to take on McDonald's and other rivals.
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McDonald s has launched a campaign, by Leo Burnett, to promote its American-themed range of burgers. The promotion began on 1 May and will last five weeks. Each week, a TV spot will advertise a different burger that represents a specific US location. The TV activity be supported by national press executions....
KFC has rolled out an advertising campaign to mark the nationwide launch of its Lavazza coffee offering, as it seeks to take on McDonald's and other rivals.
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