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First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank", reinforcing its credentials as a challenger brand against traditional high street banks.

Oreo ad celebrates Sheffield's colourful heritage

The campaign plays on Sheffield's past and present, including the respective red-and-white and blue-and-white colours of local football teams Sheffield United and Sheffield Wednesday.

Lastminute.com campaign goes back to basics

Lastminute.com is promising to refocus its business around spontaneous hotel bookings, as the brand launches a 'Love Living Lastminute.com' ad campaign.

Ikea focuses on outdoor range with battle against gnome army

Ikea is pushing its outdoor range with a TV spot featuring a couple battling against a gnome army in the latest stage of its attempt to drive behavioural change.

KFC gets serious about coffee with full UK rollout

KFC has rolled out an advertising campaign to mark the nationwide launch of its Lavazza coffee offering, as it seeks to take on McDonald's and other rivals.

McDonald's revives Monopoly-theme promotion with digital gaming functionality

McDonald's is reviving its Monopoly-themed promotion, this time offering customers the chance to win cash and product prizes via mobile devices.

Mentos unveils 'Stay fresh' global campaign

Confectionery brand Mentos is introducing the strapline 'Stay fresh' as part of a global campaign targeting younger consumers.

Tesco's talking pineapples unveil Price Promise

Tesco is running TV ads featuring talking pineapples and Brussels sprouts to push its Price Promise scheme, which offers to reimburse customers if rivals are cheaper.

Audi rolls out first augmented-reality ads to promote R8 supercar

Audi is launching its first augmented-reality (AR) ad campaign in the UK, to promote its R8 V10 plus "supercar" model.

Phones 4U ad banned after rival Carphone Warehouse cries foul

The advertising watchdog has banned a Phones 4U ad promoting an upgrade to a Samsung Galaxy SIII, after rival Carphone Warehouse complained the ad was misleading.

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