Club NME to launch in Brazil
05 Nov 2012 | by Nick Batten
NME, the multi-platform music brand, is launching its Club NME showcase for new talent in Brazil, with live gigs to be hosted in Sao Paulo.
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Time Inc and Toyota trial content-tailored ad model
21 Nov 2012 | by Ben Bold
Time Inc, the US owner of IPC Media, has tied up with Toyota to trial a new advertising model that places ads across its titles according to the readership of individual stories and articles.
Boden's use of supermodel sparks Middle England fury
15 Oct 2012 | by Ben Bold
Boden, the middle-class fashion brand, has enraged "Bodenista" mothers over its decision to recruit supermodel Helena Christensen to showcase its latest range.
Amnesty International 'tsunami' by TBWA\Paris
01 Oct 2012
Amnesty International has released a print ad by TBWA\Paris.
Wonderbra model covers up in change of tactics
01 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
Wonderbra is breaking lingerie advertising tradition by hiding its uplifting product under a layer of clothing, but is inviting women to download an app that will reveal 'the Wonderbra behind the look'.
Sofitel 'life is magnifique' by BETC Paris
26 Sep 2012
Sofitel, the luxury hotel chain, has launched the second phase of its "life is magnifique" campaign.
Habitat 'remarkable design' by Now
20 Sep 2012
The newly relaunched Habitat has released a print campaign by Now, the first work for the brand by the agency since it picked up the business in June.
Media on Trial: Dolce & Gabbana video ad in Marie Claire
18 Sep 2012 | by Nick Batten
Sarah Tsirkas, head of press at Initiative, gives her verdict on the video ad recently featured in some October editions of IPC's women's glossy monthly Marie Claire.
Government calls on Theo Paphitis and Karren Brady for pensions campaign
17 Sep 2012 | by Ben Bold
The Government is launching a £3.5m ad campaign fronted by 'Dragon's Den' star Theo Paphitis and Karren Brady from 'The Apprentice', telling UK workers about its pensions shake-up.
John Lewis takes aim at Debenhams with Alice Temperley push
03 Sep 2012 | by Matthew Chapman
John Lewis is looking to challenge Debenhams' designer credentials with a £3m marketing campaign to promote its new fashion and home collections, including a premium range designed by Alice Temperley.
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