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Initiative is launching a no-cost, worldwide campaign to drive awareness of the research undertaken by the Juvenile Diabetes Research Foundation (JDRF).
In the second marketer interview brought to Marketing by Yahoo!, IPA president Rory Sutherland talks to LG head of brand Paul Meadows about why digital marketing is set to become the electronics giant's lead medium
NEW YORK - Calvin Klein has discarded Christmas clichés and instead opted to collabrate with Cuban American installation artist Anthony Goicolea for its annual holiday window displays.
Brands are taking out additional "disgrace" cover against negative publicity that may be generated by the misbehaviour of celebrities sponsored to represent them.
British Airways has launched a frontal attack on budget airlines today with an advertising campaign designed to highlight the hidden extras that lie behind the low headline fares.
Sony UK is to pay consumers back the VAT on selected products, and is promoting the initiative with TV ads starring Sir Derek Jacobi as Scrooge.
Xbox, the video game console produced by Microsoft, has unveiled a new TV ad to promote its new Xbox 360 game Fable III.
Coca-Cola has enlisted world and European heptathlon champion Jessica Ennis to promote its new calorie free fitness drink Powerade Zero.
The AA has launched a campaign starring John Cleese to promote its new Home Emergency Response service.
Coca-Cola has launched an integrated advertising campaign supporting Powerade Zero, as it looks to ramp up its presence in the sports drink market.
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