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Hailo ups marketing spend in aggressive global growth plan

Hailo, the app-based taxi booking service, is launching its largest multi-channel ad campaign to date as it gears up for an aggressive global expansion programme.

Brazil capitalises on budding host-city status in tactical marketing drive

Brazil is tapping into the fervour around London 2012 by launching an international marketing campaign championing its hosting of the Olympics and the football World Cup.

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.

Virgin Trains shifts from zombies to carnival

Virgin Trains has adopted a carnival theme for its latest campaign, running across outdoor, press and digital, which invites customers to "beat the system".

BA takes on budget airlines in new ad campaign

British Airways has launched a frontal attack on budget airlines today with an advertising campaign designed to highlight the hidden extras that lie behind the low headline fares.

Virgin Holidays 'rockstar service' by MCBD/Elvis

Virgin Holidays has launched the next phase of its 'rockstar service' campaign.

Virgin Atlantic launches £10m global ad campaign in the UK

Virgin Atlantic has launched its first £10m global advertising campaign in the UK today with a series of bullish ads playing off the strapline, 'Your airline's either got it or it hasn't'.

BA launches ad campaign to back wide-ranging sale

British Airways is promoting its first all-class sale in print and online ads, as well as a photocall featuring Nell McAndrew in a bikini sitting on a giant deckchair.

Virgin Media launches campaign to promote Sky Sports HD

Virgin Media has joined in the advertising battle between rivals BSkyB and BT Vision with its own campaign to support the addition of Sky Sport HD 1 and Sky Sports HD 2 to its line up from 2 August.

Visa transactions boosted by World Cup

Visa transactions by international visitors in South Africa during the 2010 Fifa World Cup were up 70% on average as the payments brand marked its first ever sponsorship of the football tournament.

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