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Nature Valley awards integrated business to start-up

General Mills has appointed Incahoots, the new independent agency, to handle the integrated activity for its Nature Valley brand after a competitive three-way pitch.

18 Feet & Rising lands Kopparberg integrated campaign

18 Feet & Rising has joined Kopparberg's £4m advertising roster and is planning a "breakthrough" integrated campaign for the premium cider brand.

Ella's Kitchen launches first multi-channel TV campaign

Ella's Kitchen is launching its first multi-channel TV campaign today, on ITV, Channel 5 and several satellite channels.

Ella's Kitchen campaign highlights babies' taste buds

Ella's Kitchen is launching a press and digital advertising campaign that highlights the intensity of taste babies experience when they eat.

Kit Kat 'a break from gravity' by JWT London

Kit Kat has launched an online film to tie in with Felix Baumgartner's record-breaking skydive.

HP Sauce 'HP Sauce of manliness' by M&C Saatchi

HP Sauce has released it first TV ad in five years with a tongue-in-cheek campaign that targets men.

Baileys 'cream with spirit' by BBH

Baileys' new global spot by Bartle Bogle Hegarty is inspired by the 30s films of the Hollywood director Busby Berkeley, renowned for his ability to turn dancers into "human kaleidoscopes".

Costa 'coffee heads' by Karmarama

The new campaign from the coffee brand Costa, created by Karmarama, is running across TV, print, digital and in-store, and will culminate in a user-generated TV ad.

Evian 'smart drop project' by BETC Paris

For the launch of the Evian's home delivery service evianchezvous.com, BETC Paris' digital arm, BETC Digital, has created a fridge magnet that can order bottled water when you run out.

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.

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