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B Q has released a Christmas TV spot created by McCann London, set to be the agency s swansong on the business, that aims to encourage consumers to decorate their homes with family and friends in time for the big day. The ad features a mum and dad carefully putting the finishing touches to their home...
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
CHI & Partners has created Argos' integrated summer campaign, in which the Argos alien family enjoy the sun in their back garden.
Evian has followed up its phenomenally popular "roller babies" ad with a new spot that flips adults into dancing babies.
Sony UK is to pay consumers back the VAT on selected products, and is promoting the initiative with TV ads starring Sir Derek Jacobi as Scrooge.
Coca-Cola has launched an integrated advertising campaign supporting Powerade Zero, as it looks to ramp up its presence in the sports drink market.
Volvo is aiming to position itself as a fun brand through the launch of a "Naughty" campaign to promote its latest S60 car marque.
Reckitt Benckiser, the maker of Nurofen and Clearasil, is launching a £2.5m ad campaign to promote its new Air Wick Christmas collection.
In the follow-up to Old Spice's award-winning 'the man your man can smell like', Isaiah Mustafa returns to in a new ad to illustrate just a few of the amazing things that an Old Spice man can do.
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson
