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The National Lottery is repositioning itself as a "genuine supporter" of London 2012 and is rolling out an ad campaign to highlight the £2.2bn it has contributed to the Games.
Tetley's Tea Folk characters are set to take a back seat in the brand's forthcoming ads, as part of a fresh approach that will introduce the strap-line, "Make time. Make Tetley".
Burberry is to embrace '"fast fashion" by allowing consumers to buy items from its next collection online and in-store ahead of traditional drop dates.
Kopparberg is set to unleash a £10m marketing campaign which aims to link the cider brand to unconventional lifestyles, innovation and music.
Loyalty scheme Nectar is introducing a brand character called 'Gift Horse', as part of an integrated campaign to promote its eShops online discounts portal.
The BBC has begun its London 2012 Olympic Games marketing with a campaign by Rainey Kelly Campbell Roalfe/Y&R.
Pepsi is launching its first global marketing campaign, with a strategy to align itself closely with the entertainment industry, under the strapline "live for now".
The Sunday Times, the News International newspaper, has launched a campaign by CHI & Partners to promote its Rich List 2012, which will be published on Sunday (29 April).
Mother New York has launched a star-studded campaign for the US literacy charity Reading Is Fundamental.
CHI & Partners has created Argos' integrated summer campaign, in which the Argos alien family enjoy the sun in their back garden.
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