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Puma has launched a major brand proposition using the strapline 'Worn My Way', urging consumers to "capture their individuality".
Hailo, the app-based taxi booking service, is launching its largest multi-channel ad campaign to date as it gears up for an aggressive global expansion programme.
Wonderbra is breaking lingerie advertising tradition by hiding its uplifting product under a layer of clothing, but is inviting women to download an app that will reveal 'the Wonderbra behind the look'.
Brazil is tapping into the fervour around London 2012 by launching an international marketing campaign championing its hosting of the Olympics and the football World Cup.
British Gas plans to position itself as a technological innovator with a £4m ad campaign promising to deliver 'smarter homes'.
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
The National Lottery is repositioning itself as a "genuine supporter" of London 2012 and is rolling out an ad campaign to highlight the £2.2bn it has contributed to the Games.
Tetley's Tea Folk characters are set to take a back seat in the brand's forthcoming ads, as part of a fresh approach that will introduce the strap-line, "Make time. Make Tetley".
Burberry is to embrace '"fast fashion" by allowing consumers to buy items from its next collection online and in-store ahead of traditional drop dates.
Kopparberg is set to unleash a £10m marketing campaign which aims to link the cider brand to unconventional lifestyles, innovation and music.
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