Blue Rubicon, PRWeek's Consultancy of the Year for 2012, has sold a 'significant' stake to private equity investor LDC.
Unilever brand Marmite has unveiled a digital interactive bus shelter that lets consumers take pictures of themselves to upload onto a screen on London's Oxford Street, as part of its Christmas lights campaign.
Microsoft continued its attempts to grab attention for the launch of 'Halo 4' for the Xbox 360 by flying the game's Glyph symbol over London last night.
Xbox has replicated the universe from its 'Halo 4' game by transforming major Liechtenstein landmarks including the 13th century Gutenberg Castle and a working mine.
18 Oct 2012
| by Ben Bold
Vauxhall has capitalised on the farrago surrounding Tuesday's rained-off England v Poland World Cup qualifier by bragging that its Cascada model's roof can close in 19 seconds and screening the ads on LED screens in Warsaw stadium during yesterday's rescheduled match.
Paddy Power ruffled the losing US Ryder Cup golfers' feathers this weekend with a stunt in which it took to the sky to deliver encouraging and provocative "sky tweets", supplied by European fans.
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
14 May 2012
| by Hannah Crown
Hobbycraft, the UK's largest craft chain, has brought in consumer PR support as it takes advantage of a resurgence in making and mending.
At a recent D&AD event, I met an ECD who lives in East London. Wisely, she has taken the opportunity of the Olympics jamboree to rent out her house and bugger off on an exotic holiday. Lucky lady.
Bulmers, the cider brand, is launching an augmented reality marketing campaign tomorrow (6 April) to show consumers how to serve a perfect pint.