Drinkaware launches next phase of campaign
02 Sep 2010 | by Gemma Charles
Drinkaware, the alcohol awareness charity, has unveiled the second part of its five-year £100m campaign aimed at persuading young people to drink responsibly.
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Ford to use ice-climber film in S-MAX activity
09 Sep 2010 | by Sarah Shearman
Ford of Britain is channelling adspend for its S-MAX MPV away from outdoor ads and into an experiential campaign intended to position the model as innovative and technologic-ally advanced.
Hardys backs Come Dine With Me deal with major campaign
31 Aug 2010 | by Sara Kimberley
Constellation Wines brand Hardys has renewed its sponsorship of Channel 4 hit series 'Come Dine With Me', which will include the launch of an iPhone app based on the show.
Launching the Honda Dream Factory
24 Aug 2010 | by Jonathan Emmins
Amplify founder Jonathan Emmins reveals the thinking behind an innovative new campaign to promote the launch of the Honda CR-Z.
Three in cash incentive to build One Plan awareness
16 Aug 2010 | by Sara Kimberley
Three is launching a cash prize incentive to push consumers in-store as part of a brand-awareness campaign for its new tariff, The One Plan.
Skandia 'Team GBR' by St. Luke's
05 Aug 2010
Skandia has released a film online to leverage its sponsorship of the British sailing team, Skandia Team GBR.
RAC presents summer drive-ins for movie fans
15 Jul 2010 | by Joe Thomas
RAC is embarking on a new marketing strategy to engage drivers at its own events, rather than just on service station forecourts.
Fosters 'girlfriend's mum' by Adam & Eve
02 Jul 2010
Adam & Eve is launching its first ad campaign for Fosters since winning the account in April. The TV ad aims to taps into the famous Australian 'no worries' attitude.
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson
Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
Imagine how powerful the reams of data that digital marketing generates could be if made available to all in one location. If only such a place existed
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