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The German power-tools manufacturer Stihl has released a TV ad as part of a campaign that also comprises press, radio and digital elements. The spot, by Publicis Conseil, is running across French TV channels and on YouTube. It shows a group of workers in the Arctic carving an ice garden using Stihl...
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Hobbycraft, the UK's largest craft chain, has brought in consumer PR support as it takes advantage of a resurgence in making and mending.
VCCP Blue, part of VCCP, has created a Christmas ad for The Range, its first work for the brand since winning the business.
Sports shoe brand Converse used almost 500 shoes to create an interactive 'screen' that could display images projected on to it that reacted to live music. Here's how the campaign was created.
Three is launching a cash prize incentive to push consumers in-store as part of a brand-awareness campaign for its new tariff, The One Plan.
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson
Imagine how powerful the reams of data that digital marketing generates could be if made available to all in one location. If only such a place existed
You don't need megabucks to succeed, you just have to be clear about what you want people to do and make sure the conditions are right
Beattie McGuinness Bungay has produced a new campaign for IKEA featuring 'the IKEA kitchen squad'.
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