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McDonald s has released the next instalment of its "we all have McDonald s in common" campaign. The ad, which was created by Leo Burnett, features an old man and a group of youngsters going about their lives on a council estate, and highlights how they're not that different from each other. The spot...
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson
Imagine how powerful the reams of data that digital marketing generates could be if made available to all in one location. If only such a place existed
You don't need megabucks to succeed, you just have to be clear about what you want people to do and make sure the conditions are right
