Adam & Eve leads 2010 agency winners
07 Dec 2010 | by Gemma Charles
Adam & Eve has won Marketing's coveted Agency of the Year award in the creative category, seeing off a challenge from last year's winner, VCCP.
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The Advertising Association and Warc have raised their forecast for 2011 adspend to 2.3% from 2% but cautioned the outlook "remains clouded by economic factors".
Adam & Eve has won Marketing's coveted Agency of the Year award in the creative category, seeing off a challenge from last year's winner, VCCP.
Mindshare moves up two ranks in the media leagues after scooping the ITV Studios business.
WPP chief executive Sir Martin Sorrell has indicated his group is experiencing stronger growth than the 3%-4% expected by its operating companies for 2011.
Sir Martin Sorrell's media investment behemoth GroupM has forecast UK advertising expenditure will be up 7.7% for the full year 2010 and 3.6% in 2011.
Revenue and pre-tax profits have dropped at Digital Marketing Group, with chief executive Ben Langdon blaming delays in client decisions in its creative agency division for its new business conversion record.
Advertisers have called for greater investment in research from media owners and agencies to help them to justify increased spend on digital media.
Leo Burnett moves up four places in the creative league after winning the £5m account for Lindt chocolate.
There's no movement in this week's leagues as current pitches rumble on.
Sir Martin Sorrell, chief executive of WPP, has said that while 2009 "was about survival" the focus for the global advertising market was now on growth, with Germany emerging as the "strong man of western Europe".