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Helen Edwards: the strategic value of ethnography

01 Apr 2013 | by Helen Edwards

Attention young marketers. Here is a proposal to put in front of your chief marketing officer, aka the boss. You want a budget, a big one, to undertake some new consumer research. When asked what you wish to learn, your answer is simple: "I don't know."

Big data without the human touch means big waste

13 Feb 2013 | by Claire Beale

When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.

Brand Barometer: Nike's latest viral campaign reviewed

31 Jan 2013

Social video expert Unruly evaluates the latest Nike viral campaign.

Think BR: Take part in the 2012 census of the creative media industries

04 Jul 2012 | by Dinah Caine

For the first time ever, the advertising industry has the chance to take part in the census of the creative media industries, writes Dinah Caine OBE, chief executive, Creative Skillset.

Arif Durrani: Is marketing at a crossroads?

14 Mar 2012 | by Arif Durrani

Unilever's Keith Weed appeared to strike a chord this month when he peppered his keynote address at the Advertising Association's Lead 2012 summit with calls for a more responsible approach to marketing.

Editor's intro: League tables 2009

27 Feb 2009 | by Claire Beale

Our School Reports issue is always something of an historical document, reflecting on agencies' progress over the past year before analysing their fitness for the year ahead. But never have the two ends of this equation been more disconnected.

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