Three lessons from this year's ISBA conference
20 Mar 2013 | by Staff
Last week's 25th annual ISBA conference in London provided a timely showcase for the measures that the UK marketing industry is taking to ensure future success.
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Helen Edwards: the strategic value of ethnography
01 Apr 2013 | by Helen Edwards
Attention young marketers. Here is a proposal to put in front of your chief marketing officer, aka the boss. You want a budget, a big one, to undertake some new consumer research. When asked what you wish to learn, your answer is simple: "I don't know."
Brand Barometer: H&M's latest viral campaign reviewed
22 Feb 2013
Social video expert Goviral evaluates H&M's latest viral campaign, with "ones to watch" from Dell, Ikea and HP Sauce.
Brand Barometer: Budweiser's latest viral campaign reviewed
14 Feb 2013
Social video expert Goviral evaluates Budweiser's latest viral campaign, with "ones to watch" from Diet Coke, Chivas/Canana and Old Spice.
Big data without the human touch means big waste
13 Feb 2013 | by Claire Beale
When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.
Brand Barometer: Mooncup's latest viral campaign reviewed
08 Feb 2013
Social video expert Goviral evaluates Mooncup's latest viral campaign, with "ones to watch" from Chanel No5, Bentley and Beefeater 24.
Brand Barometer: Nike's latest viral campaign reviewed
31 Jan 2013
Social video expert Unruly evaluates the latest Nike viral campaign.
Brand Barometer: Anthony Nolan's latest viral campaign reviewed
25 Jan 2013
Social video expert Goviral evaluates Anthony Nolan's latest viral campaign, with "ones to watch" from Nike Golf, Microsoft Research and Hertz.
#aoty12: Insight Agency of the Year - Millward Brown
11 Dec 2012 | by Kim Benjamin
The agency's strong record on the use of insight to improve sales and its investment in creativity and innovation meant the judges' decision was a unanimous one.
#aoty12: Insight Agency of the Year - Best of the Rest
11 Dec 2012 | by Kim Benjamin
Brainjuicer, which has been the winner in this category for the past two years, continued to impress the judges.
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