Big data without the human touch means big waste
13 Feb 2013 | by Claire Beale
When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.
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Three lessons from this year's ISBA conference
20 Mar 2013 | by Staff
Last week's 25th annual ISBA conference in London provided a timely showcase for the measures that the UK marketing industry is taking to ensure future success.
Brand Barometer: Social media performance of Virgin Trains
01 Feb 2013 | by Staff
A look at the performance of Virgin Trains in social media over the past five months.
Sector Insight (interactive): travel agents
30 Jan 2013 | by Jane Bainbridge
High-street travel agents have been hit hard by online research and booking, writes Jane Bainbridge.
Turkish Airlines: The flag-carrier has achieved global reach with its light-hearted sports-stars ad
24 Jan 2013 | by Lucy Jameson, chief strategy officer, Grey London
Marketing's unique weekly analysis of advertisement recall in association with TNS.
London 2012 delivered Brand Britain boost, claims government study
17 Jan 2013 | by Alex Brownsell
Britain's national "brand" perception has improved in the wake of the London 2012 Olympics, according to a study commissioned by tourism body VisitBritain.
Diverse, ageing and losing faith: dissecting the British consumer in 2013
11 Jan 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare
We examine the biggest trends from the latest census data and how the insight they provide will influence the country's marketers in 2013 and beyond.
Who's heading to the mountains this winter?
09 Jan 2013 | by Ashley Underwood
When trying to reach skiers, marketers would do well to look beyond generic socio-demographic targets, writes Ashley Underwood, strategy manager TGI & Custom, Kantar Media.
Sector Insight (interactive): health and fitness clubs
09 Jan 2013 | by Jane Bainbridge
Providers are innovating to attract users in a tough, highly competitive market, writes Jane Bainbridge.
The perfect gift for today's generation? Get away, together
14 Dec 2012 | by Rodney Collins
Two recent studies uncover some potential clues regarding the ultimate holiday gift for today's youth, writes Rodney Collins, regional director EMEA, McCann Truth Central.
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